New York City, with its energy, elegance, and iconic style, is the perfect stage for Noughty Wine’s growing U.S. presence. Founded in the UK by Amanda Thomson, Noughty is redefining non-alcoholic wine—premium, sustainable, and served in Michelin-starred restaurants, luxury hotels, and top venues worldwide.

Bringing this vision to life, I immersed myself in inspiration—pouring over books in the library about cinematic icons like Grace Kelly and studying classic films that have defined New York’s timeless allure. The elegance of Breakfast at Tiffany’s, the intrigue of North by Northwest—these moments shaped the way I approached this shoot. I wanted to channel that same effortless sophistication, where every frame feels like a still from a film, steeped in history yet undeniably modern. From selecting models Faith and Destiny to securing the Walker Hotel Tribeca as our base, I curated every detail to reflect this vision. We captured Noughty across the city, from the grandeur of Grand Central to the intimate charm of Tribeca and Little Italy. At Rockefeller Center, beneath the glow of the holiday lights, we highlighted Noughty’s timeless elegance against one of the city’s most iconic backdrops. Then, in Hudson Yards—a symbol of modern ambition—we positioned Noughty as the future of non-alcoholic luxury.

Beyond the images, we partnered with the Noughty team on a full social media rollout, creating reels and dynamic content to showcase the brand in motion. More than a wine, Noughty is a statement—elevated, conscious, and effortlessly stylish. Now, it’s making its mark on New York City.

Special thanks to Amanda Thomson and the Noughty team, Suzi and her incredible staff at Walker Hotel Tribeca, James Orsini for the introduction, and Faith and Destiny for embodying the spirit of Noughty with every shot.